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Merchandising Study Shows 22% Increase in Accessory Revenue from "Intelligent" Cross-Selling SAN FRANCISCO, Calif. March 8, 2007 — In a recent test of a new e-commerce technology for "intelligent" cross-selling of accessories, PC Universe (OTC:PCUV.PK) achieved a 22% increase in accessory revenue per order. This result was due to Intelligent Cross-Sell™, a new Web service from CNET Channel, a property of CNET Networks (NASDAQ:CNET). Intelligent Cross-Sell works like a good salesperson thinks, allowing businesses to target cross-sells by popularity, brand affinity, key selling features, partner incentives, and many other factors. The system then automatically selects and explains the best accessories on a product-by-product basis, dynamically altering selections as inventory and other business conditions change. "Intelligent Cross-Sell enables us to do suggestive selling in a way that's helpful to customers and is measurably better for our business," said Patrick Colletta, Director of E-Commerce at PC Universe. "Based on these initial results, we believe we can do even better in other categories where we will be applying Intelligent Cross-Sell." The test was conducted on PC Universe transaction data from July 26, 2006, to January 3, 2007. This period was split into "before" and "after" segments to measure Intelligent Cross-Sell's effect. In the categories where Intelligent Cross-Sell was active, PC Universe had a 22% increase in accessory revenue per order and a 10% increase in attach rate (the percentage of orders with at least one accessory). Equally important as these increases, PC Universe did not need to manage the Intelligent Cross-Sell system on a day-to-day basis. Instead, Intelligent Cross-Sell worked via "guided automation," whereby PC Universe could define the cross-selling logic via business rules but the day-to-day execution was handled automatically by Intelligent Cross-Sell. "PC Universe is an innovator that was quick to embrace the ideas behind Intelligent Cross-Sell," said Steve Krause, Vice President of Analytic Products, CNET Channel. "The numbers from this study explain why." Read the case study on how PC Universe sells more accessories with Intelligent Cross-Sell. For more information about Intelligent Cross-Sell, which is currently available in the United States and Canada, visit ics.cnetchannel.com or call 1-877-276-5560 x2790.
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