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WYNIT chooses CNET Channel to provide product data solutions San Francisco, Calif. October 9, 2007 — CNET Channel, a division of CNET Networks, Inc., today announced that it has been chosen by WYNIT to provide product data to enhance e-commerce activity. WYNIT's selection helps confirm CNET Channel as the clear industry standard for CE and IT product data and e-commerce solutions. Through CNET Channel's DataSupply, WYNIT's customers will also have the ability to redistribute seven key data elements. This empowers WYNIT to deliver on-demand access to product specifications and enables their customers to find and sell the right products quickly. CNET Channel's core focus on empowering businesses to help their customers "press the buy button" by delivering accurate product information and efficient selling tools will give WYNIT the extra leverage to improve customer trust and, subsequently, increase sales. "We are thrilled that WYNIT has selected us as their sole data solution provider," said Carol Ann Korpi, vice president of sales for the Americas and Asia Pacific at CNET Channel. "Working with WYNIT allows us to broaden our catalog yet further, as well as provide high-quality data to all of WYNIT's dealers. As CNET Channel's first DataSupply customer, WYNIT is well positioned to provide even more services to their customers. We see this as the beginning of a long business relationship with WYNIT." CNET Channel's high-quality, accurate and consistent product content helps over 2,100 high technology manufacturers and channel businesses in 35 national markets drive their online businesses and increase sales effectiveness. As a best-of-breed provider of sales enablement tools and web services that support increased sales and reduced product returns, CNET Channel delivers comprehensive end-to-end solutions for eTailers, retailers, distributors and manufacturers. "Our customers, many of whom already work with CNET Channel, requested that we do the same," said Jay LaBarge, vice president of marketing at WYNIT, "By doing so, we not only provide them with the highest quality data solutions available, but also help them streamline their systems by using the industry standard for product data. We're looking forward to a long and productive relationship with CNET Channel." "We already use CNET Channel's solutions," said Gary Stern, chairman of PC Universe, "including Intelligent Cross-Sell to increase accessories attach rates. Having WYNIT work with CNET Channel, our data and e-commerce solutions provider, enables us to incorporate WYNIT into our data feed more easily. This enables us to better serve our customers with an even larger catalog of products and will definitely help us grow our business." In addition to receiving the seven key data elements offered by WYNIT through CNET Channel's DataSupply, dealers may also choose to expand their product catalogs by selecting CNET Channel's DataSource, for enterprises, or DataSource SMB, a solution designed specifically for small to mid-sized businesses.
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