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CNET Channel Enables Best Buy to Expand Market Share into the SMB & GovEd Segments
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Best Buy For Business
Company
Best Buy Co., Inc. (NYSE: BBY) is North America's numberone
specialty retailer of consumer electronics, personal
computers, entertainment software and appliances. Best Buy
For Business is the Fortune 100 company's strategic business
unit focused on the small and medium business and
government/education markets, offing technology solutions for
an underserved customer segment. Best Buy For Business
combines brick-and-mortar access, a direct reseller channel
and business technology consultants to bring wide selection,
knowledgeable advice and a multi-channel sales experience.
Since October 2004, Best Buy has rebranded 245 "big box"
stores (expanding to more than 280 stores by February 2007)
with unique Best Buy For Business sections that stock
business-grade IT and consumer electronics products,
employ business technology consultants and offer other
technical services that appeal to SMBs.
- The Business Challenge
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Help meet company's strategic growth objectives by expanding
market share into the SMB and GovEd segments
- Support large product catalogs from multiple suppliers
- Deploy a rapid go-to-market plan for Best Buy For
Business that scales quickly
- Arm internal teams and customers with the depth and
breadth of product content, images and accessories they
need to make informed buying decisions
- Develop and maintain with no formal or large content
aggregation team
- Key Goals
- Leverage "big box" stores, business technology consultants
and direct channels to reach an underserved business-tobusiness
(B2B) segment
- Make it easy for internal teams and B2B customers to utilize a
large catalog and quickly find the right products and compatible
accessories they need
- Transition from a transactional sales view of the world to a
solutions-focused "trusted advisor" view of the world
- Get www.bestbuybusiness.com up and running on time and
within budget
- Integrate the Best Buy for For Business concept into all U.S.
stores within two years
- The CNET Channel DataSource™ Solution
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Provides internal and external customers with consistent
classification and structured product content for more than
165,000 SKUs — 30x more products than www.bestbuy.com
- Helps align Best Buy For Business product and service
offerings through multiple channels, including in-store
(extended assortment kiosks), call center (inbound and
outbound sales) and e-commerce website
- Improves customer navigation and guided selling through
parametric search, product comparisons and comprehensive
data sheets
- Covers Ingram Micro, Tech Data, Synnex and D&H product
catalogs for effective sourcing & availability of products
- Automates product content SKU creation and association
- Other CNET Channel Content Solutions Are Considered for Future
Best Buy For Business Projects
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Easy to use multi-vendor selectors that enable buyers to
rapidly find the right memory, printer consumable and
battery/power accessories
- Intelligent merchandising applications that can enable Best
Buy For Business to cross-sell complementary products based
on their specific merchandising criteria
- Spanish language product content to support expansion to
Puerto Rico
Tom Healy Comments About CNET Channel
"We derive tremendous value
and efficiency from CNET
Channel's content solutions
and consider them our partner
for growth. We've been impressed
by the high level of
quality, product coverage and
innovative services that CNET
Channel delivers. They're an
integral part of doing business;
really the only way to manage
my catalog. I don't have the
labor to manage 165,000 SKUs,
and would rather allocate
them to something more intelligent
than managing content."
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