CNET Channel Powering Content

Collateral

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Data Sheets

• Customize Datasheets with DataSource
• Product Comparison Capabilities with DataSource
• Dynamic Parametric Search with DataSource
• Advanced Free Text Search with DataSource
• Guide Consumers to Purchase with DataSource

White Papers

• DataSource™: Content Delivery and Maintenance for Your Electronic Product Catalogs
  (December 2004)
  This paper will help CIOs and IT/eCommerce engineers in channel businesses understand the technologies that comprise the DataSource solution, how these technologies work together to provide the richest and most complete product information in the industry, and how their businesses can use DataSource to reduce operating costs and drive revenue.
• Delivering Multi-Vendor Product Information to Facilitate Customer Purchase Decisions: Evaluating the ROI of CNET Channel DataSource™
  (January 2005)
  To demonstrate and quantify the economic benefits associated with DataSource, CNET Channel contracted Callan Consulting, an independent business modeling consulting firm, to develop a detailed return on investment (ROI) model. Callan Consulting interviewed a broad range of CNET Channel customers and gathered data from a variety of secondary sources to create the DataSource ROI model. As this white paper describes key ROI benefits, it can be read either as a stand-alone document or in conjunction with the ROI model.
• Optimizing Cross-Sell and After-Market Sales Opportunities for IT and Consumer Electronics Accessories
  (September 2005)
  The online reselling of IT and consumer electronic products is a highly competitive marketplace. A crowded market means resellers must battle to attract and retain loyal online technology buyers. And shrinking margins on parent products require resellers to effectively cross-sell accessories - both point of sale and after-market - in order to remain profitable. Whether from an OEM or a third-party vendor, cross-selling products is the single best opportunity for resellers to increase order size, boost bottom-line profitability, reduce sales drop-offs and contribute to customer satisfaction. This white paper details the challenges online retailers face in today's crossselling process, identifies best practices in cross-selling IT and consumer electronics products, and describes how CNET Channel is uniquely positioned to deliver an innovative, automated solution for customers to identify, recommend, and sell profitable accessories.
• Communicating Trust to Your Online Customers
  (March 2005)
  Product information is the DNA of your online store or your e-commerce extranet/intranet. Without product information, no transaction could take place. How retailers/resellers support product information directly impacts their bottom-line results. Many, however, ignore the fundamentals by featuring inaccurate, incomplete, inconsistent and confusing information on their Web sites. This results in distrust of the information customers associate with your brand and ultimately impacts your bottom line. In a sales channel where consumers can find the same product at many different locations, product information can impact your bottom line significantly. This white paper explains the seven key content characteristics that build trust and provides two case studies of CNET Channel customers that earned trust from their online customers.