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Overview

Cross-selling is critically important to retailers due to its ability to increase order size, improve profitability, and enhance the overall customer experience. However, the optimization of cross-selling opportunities remains elusive for many retailers. And automating the process for retailers to select and recommend a reasonable number of the best accessories for each customer's primary purchase has been difficult.

Until now.

Introducing Intelligent Cross-Sell™ (ICS), a new service from CNET Channel that enables e-commerce retailers to automate and optimize how they cross-sell accessories — for example, selecting the best carrying case and travel mouse to sell alongside a notebook computer.

Eliminate cumbersome spreadsheets and other manual processes for managing cross-sells. Intelligent-Cross Sell automates the logic behind your cross-selling, from complying with manufacturer incentive programs to applying merchandising know-how.

Grow accessory sales intelligently by:

Increasing Your Average Order Size

  • Garner higher margins for accessories
  • Offer more complete parent/child packages at the POS

Gaining More Control Over Up-sells and Cross-Sells

  • Use business rules and metrics to make selections
  • Attain MDFs
  • Deploy less time and resources to manage accessories

Improving the Quality of Accessory Merchandising

  • Accurately link parent & child products
  • Explain cross-sells as a brief natural-language "pitch"

Providing a Better User Experience

  • Simplify choices; avoid long lists
  • Reduce product returns

Intelligent Cross-Sell is a network service, with no software to install. Plugging-into Intelligent Cross-Sell only requires setting up a data exchange, so Intelligent Cross-Sell knows what products the retailer sells and the retailer can receive cross-sell data from Intelligent Cross-Sell. Day-to-day use of Intelligent Cross-Sell for managing cross-sells happens in a Web browser, from anywhere there is an Internet connection.

Only available to customers in North America.

Request More Information On Intelligent Cross-Sell:

If you're a retailer or reseller that needs a proven solution to sell more accessories at less cost, gain more control over up-sells and increase customer satisfaction, then it's time to evaluate Intelligent Cross-Sell. Fill in the brief form below, and a representative will contact you shortly to discuss your requirements, or you can call us directly at +1.877.276.5560 x2790.

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