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Why Intelligent Cross-Sell?
Intelligent Cross-Sell is a powerful yet simple-to-use service for e-commerce retailers and resellers that breaks through today's complex, manual process of selecting and cross-selling compatible products. Intelligent Cross-Sell enables e-commerce merchandisers to quickly and easily identify and cross-sell complementary products — such as the best accessories for a notebook computer — based on their specific merchandising criteria, including available inventory, profitability or manufacturer marketing program preference.
Why are leading channel businesses deploying Intelligent Cross-Sell to sell more high-margin accessories? Proven benefits include:
Works Like a Good Salesperson Thinks
- Smart selections and explanations
- Describes the accessory's value to the primary product
Increase Average Order Size from Better Targeting
- Higher accessory revenues and profits
- Offer more complete parent/child packages at the POS
Cost and Time Savings from Automation
- Eliminate spreadsheets and manual processes
- New products are handled automatically
Measurability
- Test what works and what doesn't
- Reports on cross-sell impressions and clicks
Available as a Hosted Solution
- No software to install
- Minimal IT burden
Easily Create Business Rules that Apply Broadly or Narrowly
Intelligent Cross-Sell is built to let retailers add intelligence to how they cross-sell accessories. Example of rules that, together, create better results include:
- Do not cross-sell items that are out of inventory
- Only cross-sell accessories priced 50% or less of the parent product
- Prioritize accessories from manufacturers in our "Gold" program
- When cross-selling mice, offer three items segmented by price.
- If an accessory is available from the parent product's manufacturer, prioritize it
- If the notebook computer is priced above $2,000, cross-sell a leather case
- If the television has a DVI port, cross-sell a DVI cable
- Only cross-sell accessories that can be fulfilled from the same warehouse as the parent product
- All else being equal, choose the most popular accessory
- All else being equal, choose the most profitable accessory
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