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Revolutionize Your Channel Marketing with PartnerAccess™
The Business Challenge:
Manufacturers of IT, consumer electronics, household appliances and prosumer photo/video rely heavily on their channel partners to drive revenues and market share. The channel plays a critical role not only in bringing today's OEM to market as quickly as possible, but also in ensuring consumers have uninterrupted access to manufacturer's product content and information.
What's so critical about channel businesses providing the manufacturer's product content and information? Consumers demand it!
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Market trends show that more and more buyers use the Internet as their primary resource to conduct research before they purchase products (1)
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In just four years, online purchases will surpass in-store purchases as the preferred method of buying (2)
And where do these buyers prefer to research products before they buy? The answer might surprise you —
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Buyers prefer more than 2:1 to find this product information on merchant sites rather than manufacturers' sites (3)
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Once they're on a merchant site, end-users exposed to rich product content (multi-angle and high resolution images, demos, user's manuals, product videos...etc.) have a 6-15% higher add-to-cart action rate than those that than weren't (4)
Channel and product marketers face the challenge of efficiently creating, distributing and communicating product content with channel partners — particularly to small and mid-sized resellers. If they can't empower channel partners with the most complete, timely and rich product content, the likely outcome is ineffective merchandising and poor sales.
The CNET Channel Solution:
CNET Channel can help manufacturers solve these challenges with PartnerAccess. Now manufacturers have an everyday use portal to automate and streamline each step of the product content management process - from content creation and launch through product content delivery and tracking.
PartnerAccess integrates manufacturers directly into CNET Channel's production process, providing 24x7x365 access to high-value product information, tools and services.
- Leverage CNET Channel's large, global distribution engine and network — build once, serve over 1,500 retailers, corporate resellers, distributors, shopping portals and VARs that use CNET Channel content
- Trigger the creation of new SKUs — support your new product launches or enrich your existing product content catalog
- Enhance SKUs with multiple types of rich product content — replaces physical package and in-store salesperson as the key influencer to online consumer purchases
- Verify product content information on existing SKUs is correct — easily modify as necessary and incorporate your branding and keywords
- Launch new products with a more rapid time-to-market — designate key channel partners that gain early access to pre-launch product content and information
- Control the product content life cycle — determine when new product launches, flag end-of-life products
- Track and analyze SKU delivery stats to channel partners and entire markets — see what is and what is not actively being sole, and the stage of SKUs in the production process
- Utilize global features — edit, create and view SKUs distributed to multiple markets in multiple languages
- Choose flexible product content input options — request single or bulk SKU changes in one session
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