CNET Channel Powering Content

Detailed Product Specs Empower Online Buyers

• Access to "Detailed Product Specs" Ranked as the #1 Most Requested Element in Making an Online Purchasing Decision
  (March 2004, shopper.com, CNET Reviews and CNET Front Door Segmentation Study)
  Graph depicting responses to a survey of 2,500 technology product buyers that were asked what the most useful information is when making an online purchase.

Sources IT Decision Makers Trust for Technology Information

• Key Business Audiences Rely on Content Sites for Tech Information
  (2004 IntelliQuest CIMS v11 Business Study)
  Compared to technology publications, business/general magazines and newspapers – content web sites rank highest among IT/CIO, CXO and business influencers as a source of technology information.